Want to grow your health practice – here are some tips to make more of your online marketing efforts and win more customers.
1: Build An Amazing Website
Offline, your medical practice might have some traction, but it needs an online presence to ensure you get higher numbers. Moreover, it gives you more control over the patient) experience. Therefore, a website gives potential patients a platform for learning more about your practice.
Freelance services like Toptal and Fiverr are a sound place to start, or you can hire a professional to build the website. User-friendly platforms like Squarespace or Wix are excellent options for getting your practice’s site up and running. Time and your budget will be the primary factors influencing your choice. Nonetheless, the result must be a solid-built, elaborately designed, mobile-friendly site. It might seem costly when starting, but it is an investment with significant, long-term benefits. If you want an example of a good site, check out Los Angeles Hair Institute.
2: Claim Your Local Listing
Using your local listing is an important component of your medical practice’s marketing campaigns. It is best to cover all the essentials because your local business could be competing with others; thus, optimizing for top search engines like Google, Yahoo, and Bing is vital if you want searches by local patients to find you when they run online searches.
The listing must be correct, meaning the information about your specialties, location, and working hours should be correct. You can enhance your optimization efforts by adding a profile photo, a few images of your practice, and a short description of the services. You can also add any online reviews to the listing. Take advantage of the Google My Business Q&A feature to gain traction. Use it to answer the patients’ questions as you visit the listing regularly to ensure the information is current.
3: Have A Running Blog
Providing content relevant to your medical practice is a great marketing strategy. It keeps people informed and answers their questions and concerns. Blogging is an effective avenue for publishing content about your practice’s services. Make sure that your content, while marketing the business, also touches on the following:
• The patients’ primary concerns
• The patients’ most common questions
• The procedures you offer and how they help
Focus on topics that discuss your practice, offering valuable information that can help bring in more people. Offer tips on how to stay healthy, talk about the health industry’s latest innovations, and other relevant subjects that keep people interested in what you have to say. Get your blogging game on point, and your SEO efforts will improve significantly, propelling your company higher in search results.
4: Send Newsletters
Statistics show that emailing is 40 times more effective at reaching and building a customer base than Twitter and Facebook. It keeps you in touch with your customers as you use the business email to send patient appointment reminders or prescriptions. You can also email them new blog posts or information regarding the latest trends in the health industry or upcoming events.
Take full advantage of your emails when doing special promotions. You can automate the email marketing process using systems like MailChimp. Furthermore, you can make the message audience-specific, only targeting the subscribers that engage with you.
5: Send Surprise Care Packages
You also can put in more offline efforts that will help propel the online marketing process. For instance, offline promotions will have a significant impact—things like freebies that have details about the medical practice can be marketing tools. Water bottles, mugs, pens, magnets, and t-shirts are perfect for this, and they are fun and interesting ways to share information.
They are unexpected perks you can leverage to build relationships and boost your offline and online promotion efforts. Moreover, people will feel good and happy if they like what you give them and are likely to share their experiences on social media.
6: Invest In Paid Search Campaigns
Paid searches can drive up website traffic and are ideal options if you want targeted leads. They will deliver substantive returns on investment. Running ads on search engines is a marketing strategy that can increase traffic to your business website, especially if it is in its infancy stages.
A PPC agency can help your practice show up when people search for a medical procedure or services specific to your profession. And you can assess the paid campaign’s success by setting metrics like total calls and online appointments booked via the website and social media. Nevertheless, it is best to amp up the marketing campaigns when the paid search is live since your site stops popping up as the first result once your marketing campaign runs its course.
7: Engage With Patients Using Social Media
Marketing is essential when branding and trying to connect with target audiences, and social networking bolsters such efforts. Social media platforms will help you establish solid relationships with people. Twitter, Facebook, and Instagram can be avenues for running polls, promoting your blog, sharing health tips, and giving news, announcements, and other relevant information from the health industry. Use LinkedIn to strengthen your networking efforts by connecting with other professionals in the healthcare industry. Take part in online forums and group discussions.
When creating a social media marketing plan, take the time to research and find the best platforms that help you reach your desired audience. Moreover, it is best to commit to staying active on the social media platforms you join if you want to remain relevant to your target audience. There is more to it than posting content; dialoguing with the audience fuels the engagement needed to keep your content and social media presence relevant.
The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.