For most small businesses, setting up a marketing budget is just par for the course. In other industries, however, it might not be at the top of the business owner’s mind. Providing a unique service or product, especially in the healthcare industry, might necessitate a different approach.
As a healthcare business, you probably don’t give much thought to promoting yourself. But never underestimate the value of a good promotion. Now, the budget might not allow lofty marketing schemes or strategies. You might have to rely on social media, promotional items, and word of mouth to get the word out. But, it’s easier than you might imagine. In this article, we will go over five different ways to get your healthcare business noticed with branded merchandise without breaking the bank. Check it out below.
Branded Apparel
Branded apparel is a good way to show off your company brand, culture, personality, and values at the point of sale. Customers tend to like wearing brands of businesses they like and appreciate. Apparel is also quite affordable for both customers and for bulk printing. You can create custom made t-shirts with your logo and other branding elements to sell in your gift shop or store. They may also make great giveaways for your valued customers and team members. If you attend trade shows or industry conferences, take a few t-shirts along and use them as swag for the event. Towels, washcloths, and other sundries with your branding on them can also be a valuable promotional tool. Hats are another fun idea for clients who want something more than just a towel or a t-shirt.
Fitness gear
Fitness gear is one of the most popular ways to promote your brand. Many healthcare businesses sell fitness gear, so why shouldn’t you? Backpacks for carrying yoga mats, water bottles, fitness trackers, yoga mats/accessories, weights, and other exercise equipment featuring your brand logo can be great marketing tools. By increasing brand awareness each time their used, they pay for themselves in no time. This is a great way to get customers engaged with your business beyond just purchasing products from you. It’s also very easy for customers to share their love for your company by using these items publicly. You’ll want to ensure you cover the needs of each demographic you serve and offer a variety of gear to match their needs.
Branded Pens
Pens and markers are a great way to keep your brand top of mind for people. People love pens and sometimes they can be incredibly important. Whether you’re giving them away as giveaways, giving them as gifts for clients or employees, or using them as part of your marketing strategy, there’s no reason not to have branded pens and markers in your healthcare business. Everyone needs a pen every now and then so providing something custom made for your customers will help them find something to write with in no time. You can charge a small fee for pens or hand them out at various events. Either way, pens get your message out and to new customers along the way.
Branded Lanyards / Badge Holders
Lanyards are a great way to keep your logo visible and remind customers of you. They’re also an excellent giveaway at trade shows and conferences, or as a gift for current customers. Lanyards can be used as badge holders for healthcare professionals. Since badges are one of the most important parts of showing identification for medical professionals, having a good quality badge holder is important. Perhaps your organization can Branch out into offering specialized bad printing or even RFID badge printing. Varied and can ultimately give you something wonderful to help your customers.
Branded Bags
Bags and totes are some of the most versatile branded merchandise you can sell at any business. They work well for a healthcare business, too. People like to carry bags, and when they do, your brand is top of mind and if the bag is high quality or eco-friendly, they might even be able to convince others to check out your business. Bags are also convenient, multifaceted, and come in plenty of unique styles. These can include:
- OXO recyclable plastic bags
- Canvas tote bags
- Reusable mesh bags
- Non-Woven bags
- Coolers
- Polyester totes
- Water-resistant bags
- Custom paper bags
Bags are an amazing tool that people tend to use over and over again, resulting in an excellent return on investment (ROI) for your brand. Consider offering custom logo bags to your customers, you’re helping them
The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.
