It’s estimated that there are over 77,000 beauty salons across the United States, so if you’re thinking of adding to the statistic and opening your own, there is a lot of planning and preparation you need to undertake beforehand. Whether you have experience in the beauty industry or not, starting a business takes time and perseverance, so here are five things you must do before opening your salon.
Establish Your Target Audience
Once you’ve decided that opening a beauty salon is the route you want to go down, establishing your target audience is the best place to start. Conduct some market analysis; this will help you define your concept, what your consumers want, as well as how to grab client’s attention. Whether you want to target women only, all genders, or welcome new mothers and children, you must know who your audience is.
Research Your Competition
Whether you live in a small village, town, or bustling city, the chances are there will be a beauty salon not too far away. One of the best things you can do before launching your beauty salon is by researching your competition so you can always stay one step ahead. Naturally, you won’t want to tread on anyone’s toes and steal clients, but if you can offer something different and appealing, this can be helpful in building a successful brand.
Create a Business Plan
You need to remember that your beauty salon is a business, which means you must create a business plan before getting to work. Your business plan should outline the A-Z of your company, such as your objectives and goals, mission statement, and a five-year forecast. You may need to look into beauty salon loans to fund your startup and get your operation up and running.
Choose the Correct Location
Where your beauty salon is located will have a huge impact on the success of your business. If you’re tucked away in the backstreets, for example, customers may have a hard time finding your premises. Make sure you pick a location that’s accessible for your audience, otherwise, they will go elsewhere. It’s wise not to house your beauty salon too close to a competitor, as this can cause tension and negative relationships.
Once you’ve found the perfect location for your beauty salon, you must purchase the right equipment. Whether it’s furniture like chairs and sofas, hair and nail tools, or a coffee machine for clients and staff, your beauty salon needs to be equipped with the correct equipment before getting started. What’s more, because of the COVID-19 pandemic, you will need to adhere to government guidelines and maintain social distancing for the time being so clients and employees feel safe at all times.
The beauty and personal care market generates more than 90 billion U.S dollars in revenue each year, so if you’re ready for a new venture and to earn your slice of the pie, putting the tips above into practice is essential before launching your beauty salon.