5 New Supplement and Vitamin Trends to Follow

Updated on July 12, 2022

People are now more health-conscious than ever. While the global pandemic had something to do with this, it was a trend that was materializing way before then. This is one of the reasons why sales of nutritional supplements have exploded over the last few years. The population is also aging which is boosting the demand for various supplements. Let’s take a look at some of the major new supplement and vitamin trends to follow. 

The Explosion of Fitness Supplements

The fitness supplement industry is getting huge and increasingly sophisticated. While people were mainly concerned about protein and things like creatine a few years ago, the average gym-goer today will use things like pre-workout drinks, branched-amino acids during their workout, and a protein supplement short after.

There are also many legal and safer alternatives to steroids being discovered and marketed. One of them is turkesterone. People can try turkesterone if they want a supplement that will allow them to get some of the benefits of anabolic steroids without the side effects. While turkesterone is a form of steroid found in plants and insects, you can also find a variety of supplements that are made to mimic the effects of steroids.

Many fitness enthusiasts prefer natural methods now instead of synthetic. Since turkesterone is typically found in common foods like spinach, yam and quinoa, it’s easily accessible. Though a more concentrated formulation of this will do the job of enhancing muscles, building strength, and improving energy. 

CBD Explosion

The world is going crazy about CBD, and with new rules making it easier to buy, produce, and add CBD to products, we can expect to see it being used in all sorts of ways in the future. The global market for CBD was estimated to be at $9.3bn in 2020 and is expected to grow to $23.6bn in 2025.

CBD can be found in capsule form, oils, tinctures, and edibles. It can also be used in topical form to provide localized relief. CBD is starting to gain legitimacy in sports health circles too. More research is being done on the compound, and it’s only a matter of time before Big Pharma gets a hold of it.

CBD has become a big help to those who would like to alleviate pain and help with depression symptoms. Since it balances the serotonin levels in the body, the general wellness and outlook of a person improve. They become happier, and calmer and project a positive radiant aura.


The world is also obsessed with performance and productivity nowadays, and a new class of supplements is starting to get the world’s attention at the moment. Nootropics are supplements that are said to increase cognitive functions. One of the most well-known and widely used nootropics is caffeine, and you’ll find it in many supplements. Some will also have more obscure ingredients like Bacopa, Ginkgo Biloba, and Gotu Kola. 

Nootropics, aside from boosting cognitive functions, also help in enhancing memory which many believed helped a lot of people with dementia slow down the progress of their illness. It was also noted that it allowed many children with ADHD to manage their behaviors. 

Lots of research needs to be done on nootropics, but what we’ve found so far has been very promising. This is a very interesting type of supplement that could have major repercussions on our society as a whole.

Stress and Anxiety

Stress and anxiety are also on the rise, and supplements that help treat these issues should be more and more popular over the next few years. Expect to see ingredients like b-vitamins, magnesium, and melatonin added to more supplements from now on.

Immune Health

Immune health will be another popular trend when it comes to supplements and vitamins. This is not to say that people weren’t concerned about immune health before recent events, but you’ll find very few people who don’t care about it now, however. The sales of supplements like zinc and vitamin D have exploded during the pandemic. The global vitamin D market is now worth over 1.1bn and is expected to grow by more than 7% leading into 2025. The growing concern about immune health has also made things like probiotics more popular than they already were, and we are starting to see them being added to an increasingly wider selection of products.

Immunity is the key to shielding the population from illnesses, and with so many novel diseases sprouting, one can only be careful and prepared. If you want to search for new supplements for immunity, you might want to check the benefits of BioCeuticals Armaforce. They have several products in their range that caters to children, adults, and pregnant women. The main ingredient of their supplement is echinacea root. It is a flowering plant native to North America that has been used for thousands of years to treat various illnesses. 

These are just some of the trends in the vitamins and supplements industry everyone should pay attention to. We don’t know what the future holds for the sector, but the next few years should be very bright for it.

The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.