5 New Supplement and Vitamin Trends to Follow


People are now more health-conscious than ever. While the global pandemic had something to do with this, it was a trend that was materializing way before then. This is one of the reasons why sales of nutritional supplements have exploded over the last few years. The population is also aging which is boosting the demand for various supplements. Let’s take a look at some of the major new supplement and vitamin trends to follow. 

The Explosion of Fitness Supplements

The fitness supplement industry is getting huge and increasingly sophisticated. While people were mainly concerned about protein and things like creatine a few years ago, the average gym-goer today will use things like pre-workout drinks, branched-amino acids during their workout, and a protein supplement short after.

There are also many legal and safer alternatives to steroids being discovered and marketed. One of them is turkesterone. People can try turkesterone if they want a supplement that will allow them to get some of the benefits of anabolic steroids without the side effects. While turkesterone is a form of steroid found in plants and insects, you can also find a variety of supplements that are made to mimic the effects of steroids.

CBD Explosion

The world is going crazy about CBD, and with new rules making it easier to buy, produce, and add CBD to products, we can expect to see it being used in all sorts of ways in the future. The global market for CBD was estimated to be at $9.3bn in 2020 and is expected to grow to $23.6bn in 2025.

CBD can be found in capsule form, oils, tinctures, and edibles. It can also be used in topical form to provide localized relief. CBD is starting to gain legitimacy in sports health circles too. More research is being done on the compound, and it’s only a matter of time before Big Pharma gets a hold of it.


The world is also obsessed with performance and productivity nowadays, and a new class of supplements is starting to get the world’s attention at the moment. Nootropics are supplements that are said to increase cognitive functions. One of the most well-known and widely used nootropics is caffeine, and you’ll find it in many supplements. Some will also have more obscure ingredients like Bacopa, Ginkgo Biloba, and Gotu Kola. 

Lots of research needs to be done on nootropics, but what we’ve found so far has been very promising. This is a very interesting type of supplement that could have major repercussions on our society as a whole.

Stress and Anxiety

Stress and anxiety are also on the rise, and supplements that help treat these issues should be more and more popular over the next few years. Expect to see ingredients like b-vitamins, magnesium, and melatonin added to more supplements from now on.

Immune Health

Immune health will be another popular trend when it comes to supplements and vitamins. This is not to say that people weren’t concerned about immune health before recent events, but you’ll find very few people who don’t care about it now, however. The sales of supplements like zinc and vitamin D have exploded during the pandemic. The global vitamin D market is now worth over 1.1bn and is expected to grow by more than 7% leading into 2025. The growing concern about immune health has also made things like probiotics more popular than they already were, and we are starting to see them being added to an increasingly wider selection of products.

These are just some of the trends in the vitamins and supplements industry everyone should pay attention to. We don’t know what the future holds for the sector, but the next few years should be very bright for it.