3 Common Misconceptions About Digital Marketing for Australian Businesses

Updated on February 26, 2021
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You can find at least 80.8% of Australian people are on their phones and computers shopping at online stores. Most eCommerce stores in Australia have a hard time maintaining their websites because of the amount of traffic they get, especially when they announce huge sales and discounts. The pandemic is the main reason why most Australians prefer shopping online, and they have been successful at reducing the number of coronavirus cases. 

Because of the pandemic, most startup businesses are forced to move to online platforms. And most of them face difficulty because of the thousands of other online businesses in Australia. In such a situation, they can make their brand well-known by hiring a reputable SEO digital agency in Australia. However, some businesses still do not know how beneficial hiring a digital agency is because of the several misconceptions they believe. 

Misconception #1: Digital Marketing Is Another Form of Social Media Marketing

Australian businesses advertise their brand on famous social media platforms like Facebook, Instagram, or Twitter. That is not the case anymore because businesses can do more than just focus on advertising on social media platforms. Your business can go many ways to advertise, and one way is by hiring a proficient digital agency to enhance your website. 

The agency would usually make several alterations to your website’s brand and image to ensure that it appeals to the target audience. As long as it is something the digital agency can improve on, you can expect an increase in your business’ overall performance. 

Misconception #2: Digital Marketing Does not Work on Small-Scale Businesses

Suppose you are a startup business in Australia. In that case, you need to contact a digital marketing agency as early as possible if you want your business to gain traction and get ahead of your competitors quickly. Some small-scale businesses still believe that they do not need digital marketing because it wastes money and resources. While it may cost them, the profits they get after hiring a digital marketing team are significant. It is a small price to pay if you want your business to gain more future profits. 

Misconception #3: Optimising for Mobile Phones is Unnecessary

One of the many mistakes that small-scale businesses in Australia make is that they forget to optimise their website for mobile phones. Nowadays, everybody is constantly on their phones, looking at social media, finding funny videos to share with their friends, or waiting for a product they want to go on sale.

Most businesses make sure their websites are optimised for both computer and mobile phone platforms to enhance user experience. When users can access a business’ website on any device, it can make it easier for them to purchase something whenever they need it since they do not have to turn on the computer all the time. If you notice that your business is growing continuously, ensure you start investing your time and money in making your website run perfectly in all kinds of gadgets.

A digital marketing team is crucial for every business if they want to succeed and increase sales. At some point, your business may even cater to users outside of Australia because of how well you could optimise your website efficiently. As long as your business has room for improvements, you should never leave out hiring a reliable and skilled digital agency in Australia.

Author Bio: Ester Adams is a farmer of words in the field of creativity. She is an experienced independent content writer with a demonstrated history of working in the writing and editing industry.  She is a multi-niche content chef who loves cooking new things.