Dmytro Stepanenko of PLNTBSD LLC
The United States faces growing health challenges, from widespread chronic diseases such as obesity, diabetes, and cardiovascular conditions to elevated stress levels and dependence on stimulants like caffeine and energy drinks. Amid these challenges, Dmytro Stepanenko, the Ukrainian nutritionist behind the successful MAMA VEGAN brand, founded PLNTBSD LLC to bring scientifically grounded, plant-based nutrition and functional wellness solutions to American consumers. The brand’s aim is to make health an everyday habit rather than a temporary effort, combining research-based approaches, lifestyle guidance, and sustainable plant-based products.
From the very beginning, PLNTBSD focused on creating practical solutions that integrate seamlessly into daily life. Its philosophy merges nutritional neuroscience, circadian-based eating, structured fasting, and inflammation management, offering programs and products that address energy, mental clarity, sleep quality, and overall wellness. These methods are deeply rooted in scientific evidence, with the company drawing insights from leading institutions such as UCSF, UCLA, and the Sleep Foundation, ensuring that every recommendation and product is backed by rigorous research.
PLNTBSD also embraces a broader social mission. The brand responds to the needs of younger generations seeking alternatives to pharmaceutical stimulants and quick-energy products, providing accessible plant-based solutions while promoting sustainability and eco-conscious production. Beyond the products themselves, PLNTBSD educates the public through workshops, publications, and digital content, empowering individuals with practical knowledge on preventive health, evidence-based nutrition, and mindful living. Potential collaborations with universities further strengthen the company’s role as an educational resource, integrating cutting-edge research into wellness practices.
Economically, PLNTBSD contributes to the U.S. wellness and dietary supplements market, valued at over $50 billion, creating jobs in nutraceutical production, e-commerce, and wellness services. The company is preparing for retail expansion into major outlets and eventual international growth, bringing clean-label, plant-based solutions to a wider audience while maintaining high standards of transparency and quality. Culturally, PLNTBSD plays a role in shaping the emerging American wellness landscape, using storytelling, mindful-living initiatives, and engagement with the plant-based community to foster a lifestyle that is both aspirational and attainable.
Looking ahead, PLNTBSD continues to evolve as a holistic system of knowledge and products. Under Dmytro Stepanenko’s guidance, the company is scaling its offerings, participating in wellness conferences and expos, and positioning itself as a voice for evidence-based nutrition and fasting in the United States. More than a brand, PLNTBSD represents a conscious, science-driven approach to modern health, offering Americans tools to meet contemporary wellness challenges while cultivating a culture of mindful, sustainable living.
Meet Abby, a passionate health product reviewer with years of experience in the field. Abby's love for health and wellness started at a young age, and she has made it her life mission to find the best products to help people achieve optimal health. She has a Bachelor's degree in Nutrition and Dietetics and has worked in various health institutions as a Nutritionist.
Her expertise in the field has made her a trusted voice in the health community. She regularly writes product reviews and provides nutrition tips, and advice that helps her followers make informed decisions about their health. In her free time, Abby enjoys exploring new hiking trails and trying new recipes in her kitchen to support her healthy lifestyle.
Please note: This article is for informational purposes only and does not constitute medical, legal, or financial advice. Always consult a qualified professional before making any decisions based on this content. See our full disclaimer for more information.
