The wellness industry is booming—and with it, the demand for IV therapy and preventative health solutions has never been higher. Now, two of the most influential players in the space—Liquivida and The DripBar—are joining forces in a strategic merger designed to reshape the future of modern wellness.
At the heart of this collaboration is the strong, shared vision of Sam Tejada, CEO of Liquivida, and Ben Crosbie, CEO of The DripBar. Both leaders serve on the Leadership Advisory Board of the American IV Association (AIVA), working to establish higher standards for the industry. Their partnership goes beyond business—it’s about uniting expertise, infrastructure, and innovation to elevate the industry as a whole.
Crosbie, who will now lead Liquivida’s franchising division, brings years of experience in fitness franchising. He has been a champion of medical-grade safety, cellular health, and managerial excellence—while forging high-impact partnerships to usher in a new era of personalized IV therapy.
His proven ability to build scalable franchise systems will empower existing Liquivida franchisees and position them for even greater long-term success.
Tejada, meanwhile, will continue as CEO of Liquivida, championing the brand’s role as an industry thought leader through initiatives such as its preservative-free IV kits. He remains deeply invested in the company’s future through its corporately owned flagship location in Lauderdale Beach, as well as his podcast A Healthy Point of View, his strong media presence, and his ongoing advocacy for safe and innovative practices in the IV industry.
“This partnership is about bringing together the best of both worlds,” Tejada explains. “Liquivida’s brand strength and innovative offerings, combined with The DripBar’s proven franchise model, will allow us to scale faster, smarter, and more sustainably.”
The timing couldn’t be better. As colleagues on the Leadership Advisory Board of the American IV Association (AIVA), Sam Tejada and Ben Crosbie are working closely to support the 2nd Annual VIBE (Vitamin IV Business Expo) Conference, taking place September 26–28, 2025, in Orlando, FL. Organized by AIVA, VIBE has quickly established itself as the premier gathering for the vitamin infusion industry, bringing together entrepreneurs, medical professionals, and innovators to share best practices, discover new technologies, and network with leaders shaping the future of wellness.
“The industry is maturing, and with that comes responsibility,” says Crosbie. “Our collaboration ensures that franchise owners not only have the tools to succeed, but also the support to meet rising consumer expectations for safety, quality, and results.”
By merging forces, Liquivida and The DripBar are making a powerful statement: the future of modern wellness is collaborative, innovative, and built on strong leadership. Together, they are not just growing businesses—they are setting the tone for an entire industry.
Meet Abby, a passionate health product reviewer with years of experience in the field. Abby's love for health and wellness started at a young age, and she has made it her life mission to find the best products to help people achieve optimal health. She has a Bachelor's degree in Nutrition and Dietetics and has worked in various health institutions as a Nutritionist.
Her expertise in the field has made her a trusted voice in the health community. She regularly writes product reviews and provides nutrition tips, and advice that helps her followers make informed decisions about their health. In her free time, Abby enjoys exploring new hiking trails and trying new recipes in her kitchen to support her healthy lifestyle.
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