Are you hosting or planning a healthcare industry corporate event? Many corporate events occur in the healthcare industry every year, so making yours stand out to patrons can be a challenge. Below, we offer some tips to make your corporate event feel more memorable to your guests.
Invest in Entertainment
Even if entertainment is not the focus of your corporate event, you shouldn’t overlook it during the planning phase. Frankly, guests aren’t likely to remember a corporate event that wasn’t at least slightly entertaining. In the dos and don’ts of corporate event planning, one of the most common mistakes new planners make is skimping when it comes to entertainment.
You wouldn’t go with the cheapest option for things like the venue, catering, and guest relations, so you shouldn’t do the same with entertainment. The entertainment is integral to the corporate event’s guest experience, theme, and atmosphere, all of which make it feel memorable for guests.
Engage the Audience & Immerse Them in the Event
If you want your guests to remember the content of your corporate event clearly for longer, you’ll have to consider ways to engage them so they feel immersed in the event. While standard lectures and presentations may be best for providing information, one-way conversations can get dull.
Guests who interact with other guests and the event itself are more likely to retain the information they learned and consider it important. Consider how to make your audience feel like you’ve transported them to a new place and ways to help them engage with one another by including experiences like social media hashtags and meet-and-greets when designing and planning.
Create an Identity for the Corporate Event
If you want your corporate event to stand out from the rest, it must have a unique identity or theme. Corporate events too often follow the formulaic template that many events have, which can make them all look, feel, and sound the same.
If your corporate event looks like every other event you’ve been to, why would your guests remember it over the many others they’ve attended? Don’t be afraid to be different and unconventional with your corporate event’s look, sound, and feel.
Surprise Your Guests
Another way to make your corporate event feel memorable is to include a few surprises. While it’s good to have a schedule to inform your guests of what’s on the docket and what to expect, don’t be afraid to catch them off guard.
Generally, we’re more likely to remember something unexpected at an event than something that unfolds as expected, so peppering the event with surprises is a shortcut to grabbing guests’ attention and making the day feel more memorable. You don’t want to constantly surprise your guests, but keeping them on their toes and generating excitement with a surprise or two is good.
