How Innovators are Improving Warehousing and Traceability Across Global Markets

In today’s fast-paced and interconnected global marketplace, supply chain integrity and operational agility are more important than ever. As consumer demand surges during peak seasons, businesses are increasingly challenged to maintain efficiency, security, and product authenticity across their logistics lines. For instance, during a peak shopping season, a fully operational warehouse receives a pharmaceutical shipment that fails system validation, raising concerns of authenticity. At the same time, another store faces inventory shortages amid high demand. Such a multifaceted and high-stakes scenario highlights the urgent need for advanced, reliable supply chain management solutions. For addressing and mitigating these issues, professionals such as Sampath Mucherla, with extensive expertise in information technology, have played a significant role in supporting businesses worldwide. His work over the last two years using SAP Extended Warehouse Management (EWM) and Advanced Track and Trace for Pharmaceuticals (ATTP), has helped bring solutions to these problems. Companies are expected to lose an average of 42% of one year’s EBITDA every ten years due to supply chain disruptions, according to a research by McKinsey & Company. Also, the worldwide supply chain disruptions, amped up by major events like the COVID-19 pandemic, have resulted in trillions of dollars in global economic losses, as highlighted by World Economic Forum (2023). In such challenging world scenarios, Mucherla’s approaches are making a big difference for people everywhere.

The Growing Pains of Global Supply Chains

The global supply chains are facing challenges to keep up with the ever-increasing demand for faster deliveries. On one hand, consumers want quick services from online shopping, whereas on the other hand, businesses are struggling as they don’t have enough employees, and have outdated systems which can’t handle the pressure. Retailers using advanced inventory management methods decreased their excess inventory by an average of 25%, pointing out the expensive implications of inaccurate stock counts, according to a 2024 Deloitte report. For medicines, the situation is worse, mainly because of a lack of good tracking methods and fake drugs penetrating the market, which threatens lives and shakes trust. According to a WHO report, 1 in 10 medical products in the developing nations is substandard or falsified. Adding to this challenging space are trade disputes and the global goals for going green, with businesses struggling to manage stock and follow regulations. Traditional ways, with lots of manual work and slow technology often fail, causing delays, waste, and disappointing customers. With global trade expected to reach $30-33 trillion by 2030 per StandardChartered projections, the need for better solutions is clear.

Developing Solutions That Support Industries

In order to tackle these challenges, Sampath Mucherla, in 2018, led a project aimed at addressing operational inefficiencies within a high-volume food warehouse. He engaged closely with the client’s team to assess their existing processes and identify key areas for improvement. Based on this analysis, he developed a tailored implementation strategy utilizing SAP Extended Warehouse Management (EWM) to align with the organization’s specific requirements. He also prepared comprehensive configuration guides and testing protocols to provide seamless execution across all warehouse operations. As a result, the facility achieved improved stock organization and significantly increased overall efficiency.

From 2023 to 2025, working on a project to track medicines on a global scale for a health supply group, Mucherla employed SAP ATTP to follow drugs from manufacturers to users. He developed new methods to handle customer needs, devised simple data links for aspects like company IDs, and created special files (EPCIS) to share details beyond basic structures. He also revised a tracking tool to demonstrate the drug’s full journey, utilizing serial numbers. 

“Our aim was to make every medicine’s path clear, ensuring people’s safety and building trust worldwide,” Mucherla said about their planning process. To make tracking more reliable, his team thoroughly tested it through system checks, user trials, and full runs. This helped in stopping fake drugs, a big success for healthcare.

He further added self-adjusting systems for warehouses, which balanced stock on their own, saving time. For tracking assistance, he used a NoSQL tool to manage huge data loads, providing real-time updates. With this advantage, the stores could restock fast during rush sales like Black Friday. It also benefited retail as his approaches made transfers between different areas smoother during growth. Better tracking decreased fake medicines, safeguarding millions, while smarter warehousing reduced fuel consumption, optimizing routes, decreasing emissions. Working along with teams from different regions, including Asia, Europe, and North America, he spread these benefits to big cities and remote regions alike. 

An Influence on Global Markets

Gaining recognition far beyond those approaches, Mucherla’s warehouse project has pushed global logistics companies to undertake self-adjusting technology, helping them save billions in lost sales. Stores of all capacities can now manage rush hours better, with faster order processing, allowing to keep shelves stocked. His medicine tracking project improved trust for drug companies, increasing sales in areas concerned about fake medicines.  

By reducing the time required for manual monitoring, companies are able to redirect resources toward strategic initiatives, thereby transforming workforce deployment on a global scale. Mucherla’s retail development strategies have accelerated the establishment of new stores, facilitating job creation and enabling the delivery of goods to emerging markets.

His pharmaceutical traceability approaches have had a significant humanitarian impact by combating counterfeit medications, particularly in underserved regions where such threats are prevalent. Additionally, his warehousing innovations have contributed to reduced fuel consumption, supporting sustainability objectives and lowering carbon emissions. Through international collaboration, he has successfully disseminated best practices across organizations worldwide, promoting more efficient trade and contributing to greater economic stability.

As new rules like the EU’s product passport or U.S. drug laws come in, his methods offer a flexible way to stay compliant without slowing down.

The warehouse and tracking projects of Sampath Mucherla are laying the foundation for a promising tomorrow. The self-adjusting systems and NoSQL concepts he has introduced represent significant technological advancements that have the potential to substantially reduce logistics costs in the coming years. His tracking approach, reducing the fake drug issue, aims to keep people around the world healthier as trade grows. As stores and drug manufacturers employ these solutions, we can very well expect faster deliveries and safer medicines, supporting economies and promoting well-being. His methods will potentially guide future regulations and global tech standards, helping supply chains fulfil a connected world’s needs.