Outreach

Marketing

Platform dive: Three HIPAA-compliant alternatives to Google Analytics

BY
Christy Jones

Hospitals, health systems and medical practices are increasingly aware that Google Analytics (GA) does not satisfy HIPAA requirements. The reason? ...

Outreach

Signaling Value: 9 Healthcare Marketing Tips for Getting More Patients Through the Door

BY
Editorial Team

Doctor’s offices, dentists, hospitals, and even insurance companies have a lot to deal with at any point in time. There ...

Marketing

Ensuring HIPAA Compliance With Your Digital Marketing Communications

BY
Sandy Moore

Everyone who works in the healthcare industry is familiar with the Health Insurance Portability and Accountability Act of 1996 (HIPAA)—and ...

Outreach

Enhanced Online Visibility for Local Healthcare Clinics

BY
Hannah Else

Rocket Healthcare Marketing Implements Local SEO Strategies, Boosting Healthcare Clinics’ Online Visibility. In response to the growing demand for specialized ...

Artificial intelligence, Healthcare, Robots in Healthcare, Healthcare Technology
Outreach

7 Strategies to Prepare for Google’s Generative AI Search in Healthcare Marketing 

BY
Meg Shanley

Explore essential strategies for healthcare marketers to thrive in the age of Google’s Generative AI Search Experience.  The introduction of ...