Outreach
Outreach
The ~1% Problem: $500,000 on Pharma Search with only $6,000 Reaching HCPs. Does the System Work?
BY
Joshua Alvernia
I recently audited a pharma brand’s marketing program. The objective was to reach healthcare professionals through paid search, and the ...
Outreach
Private Equity Firms Acquiring Healthcare Companies Shouldn’t Underestimate the Value of a Sound Naming Strategy
BY
Jaclyn Hesse
When private equity firms purchase healthcare companies, it’s easy for those individual entities to lose their identities. This could be ...
Outreach
The CMO’s New Mandate: Orchestrating the Patient Journey in Healthcare
BY
JoAnne Gritter
Healthcare marketing has changed. The old playbook (awareness campaigns, brand positioning, maybe some patient education materials) doesn’t cut it anymore. ...
Outreach
The Next Phase of Data-Driven Healthcare Advertising
BY
Christine Lee
The healthcare industry is entering 2026 in a state of both promise and pressure. Regulations are evolving, TV advertising rules ...
Outreach
Trust Is the New Differentiator in Healthcare Marketing
BY
Paige Velasquez Budde
Trust has emerged as one of the most critical differentiators in healthcare between providers and competitors, as well as between ...
