Outreach/Marketing

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Can retail and healthcare merge? Undoubtedly, that is the question that has become a hotbed topic in recent years. Healthcare is in a state of turmoil for both hospitals, clinics, and patients. High deductible plans, staggering out-of-pocket costs, value-based care in the form of government-sponsored plans, and industry competition has sent everyone scrambling to evolve. Nowadays, consumerism is overflowing into all health model businesses. Retail health can deliver quality care. 

The Reality of Retail and the Health Care Industry 

The National Association of Community Health Centers (NACHC) has shown a very firm consumer response to retail clinics from both a care and economic slant. Patients want friendliness, the impression of quality/upscale care, and awareness. Decades ago, patients were willing to let doctors’ take the reins, but nowadays health consumerism clearly shows that patients want to be involved in their own health decisions not only in respect to their care, but also when it comes time to bill the insurance and pay the bill. The healthcare industry must be willing to ensure that the consumer experience occurs from start to finish. Patients now want a ‘retail experience.’  To be successful in today’s aggressive market, a healthcare provider must think like a retailer.

[Read more…] about Retail Tactics Healthcare Can Use

How many digital marketing tricks do you employ? A few of them are bound to become outdated in the nearest future.

In the digital marketing realm, innovations are appearing faster than you can say “conversion”. Staying on top of them is the key to success.

Unless you’ve come up with your own unique marketing tips this year, the below information can be extremely useful for your campaign.

Digital marketing for the healthcare sector is a bit different than for other industries. You can either suffer from the differences or take full advantage of them. Use these tips to do the latter.

[Read more…] about 5 Healthcare Marketing Tips For 2019

If you desire to astonish your customers and earn more flight requests – for 30 days – you will have access to this series of 7 (of the 27) Flight Request Stimulator videos that will provide you essentials to become familiar with some of what OutreachU is offering.

The Essential 7 are proven to work – if the principles communicated are applied correctly and relentlessly. These videos are a small portion from The Book of Outreach; How to Astonish Customers & Earn Flight Requests Learning Management System.

Begin to improve your Outreach and how you astonish customers immediately. Those that subscribe to this offering will be provided first access to the entire series of videos and limited edition of The Book of Outreach to be released soon. ROI = (Your Average Value Per Flight Request) / $49.00 (or if you are among the first 25 VIP Access Discounts; You Divide by $37.12). The national average value per flight request is $4,678.98. Do the math…a healthy ROI for your investment of $49.00 to earn more flight requests.

Go to https://vimeo.com/ondemand/7earnflightrequests.

I am in the final days of writing and organizing The Book of Outreach; How to Astonish Customers & Earn Flight Requests. 19 years in Critical Medical Aviation and 39 years in healthcare, nearly an entire lifetime Outreaching. The essentials for Outreach success are in the book, the companion Webinar series about to launch, and the Video-based online Learning Management System. If you truly aspire to be effective at Outreach what we have created will work.

However – there may be some Outreach frustrations you may have or some challenges you are facing that you hope will be in our content – but – you’d like to make sure we cover.

Here is your opportunity to communicate this. And we are so looking forward to your input.

Now – we know that many out there believe they know it all about Outreach so this is not for you.

We also know that many do not want to admit that there are things they want to know about Outreach but they do not want anybody to know they have questions or concerns. It’s the ego thing. Almost all of us have this problem. I know I do.

Recently – my wife really helped me to overcome this. In her infinite wisdom – during a time when things were not going as I had hoped and I was getting really angry and frustrated (the older I get the more I do this) she got eye to eye with me and stated, “Your ego will never save the day.” Take a moment – please – and ruminate on that. Your ego will never save the day.

[Read more…] about HOW BAD DO YOU WANT IT? A Call to the Outreach Courageous

By Rich Obertots

The 3rd Rule of Outreach; 

“Be The Resource of First Choice; The Trusted Problem Solver.”
Some Drummer Guy

[This is a small excerpt from the soon to be published: The Book of Outreach 2019]

Everybody has problems. Every customer has problems. Many kinds of problems.

The problem is – when somebody is in sales – selling something specific – like a helicopter, or a medical device, or CRM software – they focus in virtually 100% on selling that to the customer. As they should – that’s how they get paid.

However – in Outreach what is your focus? To understand and astonish the right customers consistently – using two-way Human and Digital methods. Yes – you – like a sales professional ultimately have something you want your customer to utilize – however – your bandwidth and patience to accomplish this is much wider.

Remember – this is not about a quick transaction. It’s about establishing and securing a critical mass of authentic appropriate relationships. One at a time. It all starts with the 1st and 2nd Rules of Outreach. Then The 3rd Rule of Outreach can be activated.

[Read more…] about The 3rd Rule of Outreach: Be The Resource of First Choice; The Trusted Problem Solver