Many healthcare professionals nowadays have started to create videos as a way to advertise their services, provide useful advice, or build up a social media following. One of the aspects of video creation that you may have difficulty with however is choosing a format when you export your videos.
Video Formats: Containers and Codecs
Many people aren’t aware that the ‘format’ of a video actually has two parts: A container and a codec.
The container is the wrapping that holds together the video data and is easily recognized by the extension of the video, i.e. MKV, MP4, AVI, and so on. It also determines the additional features that may be in the video, such as subtitles, menus, and so on.
The codec, however, is the part that arranges the data and determines the compression that is used. Some of the more popular codecs nowadays include H.264, H.265 (HEVC), and MPEG-4.
When you choose a format you need to select both a container and codec – as they work as a pair.