Can retail and healthcare merge? Undoubtedly, that is the question that has become a hotbed topic in recent years. Healthcare is in a state of turmoil for both hospitals, clinics, and patients. High deductible plans, staggering out-of-pocket costs, value-based care in the form of government-sponsored plans, and industry competition has sent everyone scrambling to evolve. Nowadays, consumerism is overflowing into all health model businesses. Retail health can deliver quality care.
The Reality of Retail and the Health Care Industry
The National Association of Community Health Centers (NACHC) has shown a very firm consumer response to retail clinics from both a care and economic slant. Patients want friendliness, the impression of quality/upscale care, and awareness. Decades ago, patients were willing to let doctors’ take the reins, but nowadays health consumerism clearly shows that patients want to be involved in their own health decisions not only in respect to their care, but also when it comes time to bill the insurance and pay the bill. The healthcare industry must be willing to ensure that the consumer experience occurs from start to finish. Patients now want a ‘retail experience.’ To be successful in today’s aggressive market, a healthcare provider must think like a retailer.