Pharmaceutical

Pharmaceutical

The role of AI and smart clinical trials in accelerating drug development 

BY
Praveen Soti

The pharmaceutical industry is undergoing a profound transformation. The traditional drug development process — characterized by extensive data collection, meticulous ...

A pharmacist gesturing to a card and explaining a prescription to a patient picking up their medication.
Pharmaceutical

How To Help Patients Select the Best Pharmacy

BY
Healthcare Business Today

Most patients will come to you with a pharmacy already picked out, but when they don’t, you can help them find the best pharmacy location for their needs.

Pharmaceutical

Advancing Proactive Point-of-Care Support: Strategies for Pharma Teams

BY
Syam Palakurthy

Imagine setting up an elaborate race car track with loops, jumps and ramps. Everything looks great – until the cars ...

Pharmaceutical

The Agile Mindset: Innovating Pharma with Design Thinking

BY
Laryssa Wozniak

When people think of design thinking, iconic brands like Apple, Tesla, or even Kayak come to mind. Apple focused on ...

Pharmaceutical

Reducing Risk in Healthcare: The Value of Evidence-Based Pharmacogenomics Testing

BY
Kristine Ashcraft

Since entering the field of pharmacogenomics (PGx) in 2000, I’ve witnessed firsthand the transformative potential of genetic testing to personalize ...