Blog
Patient Care
Top 10 CROs to Watch in 2026
BY
Editorial Team
The clinical trials industry has reached an inflection point — and sponsors can feel it. IQVIA posted $15.4 billion in ...
Patient Care
These Are the 5 Top-Rated Turnkey Solutions for Community Health Outreach
BY
Editorial Team
Bringing health care directly to the community matters. It can help close gaps in access, improve preventive outcomes and respond ...
Outreach
The ~1% Problem: $500,000 on Pharma Search with only $6,000 Reaching HCPs. Does the System Work?
BY
Joshua Alvernia
I recently audited a pharma brand’s marketing program. The objective was to reach healthcare professionals through paid search, and the ...
Behavioral Health
Enhancing Behavioral Health Care for Older Adults: Practical Strategies for Agencies and Clinicians
BY
Dr. Wendy Insalaco
More so than ever before, older adults need behavioral healthcare services. Since 2010, the population of adults over the age ...
Outreach
Private Equity Firms Acquiring Healthcare Companies Shouldn’t Underestimate the Value of a Sound Naming Strategy
BY
Jaclyn Hesse
When private equity firms purchase healthcare companies, it’s easy for those individual entities to lose their identities. This could be ...
