Patient educational materials bridge the gap between medical information and patient understanding. These resources empower patients to actively participate in their care. However, crafting these materials demands thoughtful design and a deep understanding of your audience. These five tips for creating effective patient educational materials will help you transform jargon-heavy medical information into accessible resources that guide patients toward better health outcomes.
Use Simple, Everyday Language
Medical terminology can overwhelm patients, especially when they’re trying to understand a diagnosis or a procedure. Replace complex terms with simple, everyday words. For instance, instead of saying “myocardial infarction,” use “heart attack.”
Breaking information into short sentences also helps keep the content approachable. Avoid jargon or abbreviations unless you explain them upfront. Overall, it’s always important to present detailed information in a manner that feels clear and inviting.
Focus on Clear Structure
Organize your layout to guide patients through the information logically. Use headings, bullet points, and numbered lists to break up lengthy sections of text. For example, group tips under clear categories, such as “Foods to Add” or “Foods to Avoid,” when creating a pamphlet about diet and heart health. Stick to one idea per section to maintain focus and clarity.
If you’re explaining a procedure like a total hip replacement, dedicate a section to each step, such as preparation, the surgical process, and recovery. Highlight headings and key points to help patients quickly locate the information they need without feeling overwhelmed.
Make the Content Visual
Adding diagrams, charts, illustrations, and other visuals enhances patient comprehension. After all, many patients process images faster than words. Keep visual aids clean and straightforward, avoiding excess clutter. Using color strategically, such as highlighting key points, can draw attention to essential areas of the material.
For example, include a simple chart that outlines each phase when explaining the stages of wound healing, such as inflammation, tissue formation, and remodeling. Then, pair the stages with corresponding visuals to make the process easier to follow.
Target Content to Your Audience
Effective patient educational materials resonate with the audience to tailor them to. Modify your language and tone based on your audience’s general age, cultural background, and health literacy. For instance, use an energetic and conversational tone with relatable phrases when educating teenagers about sports injuries, such as, “Sprains happen when you push your limits on the field—here’s how to bounce back quickly.”
Contrast this material with information for older adults managing chronic conditions, where a calm, reassuring tone works better: “Managing arthritis involves small, consistent steps to reduce discomfort and improve mobility.”
Test for Readability and Accuracy
Test materials with a small group to ensure clarity and effectiveness. Share drafts with colleagues or other health-care professionals to gather feedback. Invite potential patients from your target audience to review the content and provide their input.
Ask if they can easily follow instructions or understand the terms. Revise the content based on this feedback to eliminate misunderstandings before finalizing it.
