3 Tips for Marketing Healthcare Products with Social Media

Updated on May 11, 2020
Stethoscope on prescription clipboard and Doctor working an Laptop on desk in hospital, Healthcare and medical concept, vintage color, selective focus

Are you in the healthcare industry and wondering if you can use social media marketing to drive product sales?

The answer is yes, and there are tons of different ways to do so. Boost your company’s sales with these tips on marketing healthcare products on social media so that you can take your company to the next level.

1. Make Wellness Welcoming

The topic of health is a serious one but that doesn’t mean that your social media platforms can’t be fun and lighthearted. Having fun with your social media branding will let healthcare seem more welcoming. This can increase your follower’s engagement, which can grow your audience, and in turn, your client base.

Taking this approach with your social media can help you stand out from competitors who may have more sterile and serious content. This can be a great way to build brand awareness. Up your online engagement by opting for a more casual and conversational tone on your social platforms.

2. Become a Helpful and Informative Source

A great way to highlight your products is to inform your audience about them. A lot of times, what scares people away from healthcare is their uncertainty about it. Consider posting videos where you explain how your products are used, who they can benefit, and how.

You can also post links to blogs and case studies that will provide more in-depth answers to your audience’s questions regarding your products. For example, if you sell electronic visit verification software, consider adding a guide on how your current clients use this technology to benefit their healthcare services.

For an authentic experience with your customers, consider using Facebook live videos. This will allow customers to engage with you in real-time and can act as a question and answer session. This can help potential customers feel that they can trust you, your brand, and your products.

3. Let Your Customers Market for You

Shopper reviews are one of the best ways to build loyalty. Encourage customers to leave reviews about your products on your site, or on other review platforms. You can do so by offering them discounts on their next purchase for leaving a review on your products and customer service.

You can then share these reviews on your website and your social media platforms. Take your positive customer reviews and make them into quality graphics for eye-catching content. This will diversify your content while building your social proof.

Shoppers are much more likely to take the word of another person, even if they are a complete stranger than to take yours. In this way, customer reviews can be more influential than advertising.

Tips for Marketing Healthcare Products

As you can see, there are tons of options for marketing healthcare products on social media. If you don’t already have a social platform for your healthcare sales company, start today. Use these tips and ideas to ensure your social media marketing drives sales and broadens your customer base.

For more advice on the healthcare industry, browse additional articles on our site.

The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.