If you’re interested in owning your own salon, there’s a lot you’ll have to think about. Beyond finding a property to lease, applying for the proper licenses and insurance, and coming up with a catchy name, it’s just as important to do some personal soul searching before you begin. After all, not everyone’s cut out to run their own business, and not every entrepreneur is cut out to run their own salon.
It’s important that you ask yourself some serious questions before you actually go ahead and move forward with your new business. But what sorts of traits do you need if you’re going to succeed in the salon industry? Here are just a few characteristics that separate successful salon owners from their mediocre counterparts.
If you do something because you love it, you’re far more likely to find long-term success than someone just looking to make a quick buck. That’s because if you don’t have the passion to really go above and beyond each day, you’re likely to burn out or call it quits when the road gets tough. It’s also just as important to have a love for what you do when it comes to serving customers in a way that beats the competition. A client knows when the staff helping them with their new hairstyle truly care, and that makes a big difference when it comes to repeat business.
If you want to achieve your goals, you’re going to need to be willing to roll up your sleeves and get your hands dirty. As hairdresser Vidal Sassoon famously said, “The only place where success comes before work is in the dictionary.” If you aren’t willing to put in the effort, your salon will never catch on or be as successful as it has the potential to be.
One aspect of work ethic that’s very important to new business owners especially is to look the part. When people head to the barber chair, they expect a professional to handle their haircut, color, or shave, and what you’re wearing goes a long way in communicating that professionalism to a customer. A simple clean look, consisting of a black blouse and some professional slacks can go a long way in illustrating your commitment to your customer.
Richard St. John, an expert on success, shares that “To be successful put your nose in something and then get good at it”. Part of the success you’ll have in the barbershop comes down to training and practice; however, just as much of your skill and being able to offer your customers great service comes down to the equipment you use. This is why it’s so important to invest in the proper products to make your barbershop or salon truly shine.
Your stick-to-it-ness is just as important as any other trait on this list if you really want to succeed in business. It takes years of diligence in order to get any business up off of the ground, and a barbershop is no different. That being said, if you truly embody all of the characteristics above and are committed to making your business work, you’ll be able to find the fulfillment you seek.