Building a medical practice is hard work. Once you’ve established it, you want to share that success and connect with as many potential patients as possible. Business cards are a great way to do just that.
Designing business cards for your medical practice can feel challenging though. There’s so much to say in such a small space. The following tips can help you design an efficient, eye-catching card.
Provide a Brief Statement About Who You Are
Most people in any industry know that their business cards need to feature basic information such as name and contact options. However, in the healthcare and medical industry, you need to provide more information. Providing a statement about who you are helps potential patients go from “This woman is a doctor” to “This doctor can help me with a specific problem.”
Keep this statement brief, such as “caring kidney specialist” or “specializing in surgical spine solutions.” You want to leave plenty of room on the card for other information.
Include a Call to Action To Prompt Connection
You don’t want a potential patient to stick your business card in a drawer and forget about it. A call to action prompts them to do something after they receive the card. There are various prompts you can use, such as inviting them to go to your website to make an appointment or encouraging them to follow you on social media to learn helpful health tips. Choose a call to action that makes sense for your medical practice.
Add Some Color To Catch the Eye
One common myth about modern business cards is that they must look serious. While you don’t want to distract card recipients with too many design details, you can add fun pops of color to catch the eye. Color and other small decorative details like foil edging and spot UV will make it easier for recipients to locate your card later. These details will also attract people to pick up a card while leaving or entering your office, so you don’t have to remember to personally hand them out.
These tips for designing business cards for your medical practice can help your cards stand out and effectively communicate with potential patients. If you notice your cards aren’t prompting the connections you want, try different designs, wordings, and colors. Eventually, you will hit your sweet spot.
