Popular Search engines such as Google and Bing have an innumerable amount of information. Google is the most visited website in the world with over 3.5 billion searches per day.
Thanks to Google, patients can easily find dentists through their websites. With Dental practice owners constantly looking for effective ways to get more patients online, a business website is the most effective tool. However, website owners should strive to be on the first pages of Google to achieve the best results.
Dental SEO helps prospective clients find a local dentist using search engines such as Google, Bing or Yahoo. Successful SEO helps dental clinic owners increase website visibility and attract potential patients.
What is a Dental SEO?
Search engine optimization (SEO) is the process of improving your websites’ visibility and strengthens your marketing strategy. It enables your website to obtain higher rankings on search engines.
There are a couple of effective ways to ensure that your website attracts patients through optimizing your SEO. In this article, we review the most common SEO tips for dentists.
- Keyword Selection
The gold standard in successful SEO is selecting and implementing keywords on your website. When people search for these words, your site will automatically appear on the first page. Most online users prefer to click on the first three results they find on their search page.
When you understand how people search for your dental treatment, you conduct a keyword research analysis to align with your business objectives. These keywords can include the name of your clinic, the services you provide, or location.
Ensure to include the keywords on your sites’ Tittle, tags as well as the overall structure. The aim is to appear on the first page results when someone searches for dental services in your area.
- Optimize on High-quality Content
The dentistry field is very competitive, especially on the internet. What would make your website stand out is the use of relevant, written content that is easily understood by readers. You can use blogs on your site to add content regularly.
If your site is rich in useful, persuasive and informative content, you are more likely to attract a high number of readers on your site. The use of multiple keywords on your content significantly increases rankings on the search engines.
- Use a Mobile-Friendly Website
An estimated 65% of Google searchers use mobile devices. Therefore, it is important to make sure that your website is accessible to mobile users. People spend more time on their phones, tablets or mobile devices, unfortunately, most websites aren’t responsive to different screen sizes.
Your site’s page should look good on a mobile phone as much as it does on a laptop. Also, if your website page loads fast, you stand a chance at beating your competitors.
- Optimize for Voice Search
With the existence of smart devices such as Alexa and Siri, voice-search has become the new norm. Approximately 20% of all searches are voice-related.
Dental practitioners should consider the voice search option on their websites to avoid being left out by search engines. A large number of potential clients are using their smartphones, tablets to search online, so if your site does not have the voice search option, some prospective patients may decide to look elsewhere. This may lower your rankings on search engines.