If there’s one thing that is true about the way we evolve, it’s that we adapt to the technological advancements we make. Whenever a disruptive technology is introduced to the market, there are always significant changes to our way of life. The same is bound to happen with the advent of disruptive technologies such as artificial intelligence, the Internet of Things, and 5G. These are some of the ways that technological advancements can improve the way we conduct clinical trials.
Digitization Makes It Easier to Find Patients
Despite the fact that many patients are interested in participating in clinical trials, far too few actively search for trials online. Digital tools enable patient recruitment agencies to find willing participants by placing ads across the internet. Some of these agencies even have partnerships with websites.
Data Analytics Can Help Optimize a Marketing Campaign
It’s important to make adjustments in order to ensure that a digital marketing campaign is successful. Data analysis providers marketers with valuable insight on their target demographic, and this also helps optimize their use of keywords, messages, and other strategies. This is especially useful considering that clinical trials often involve a lot of variance in order to determine which drugs and treatments are most effective.
Building a Database Allows Testers to Contact Patients in the Future
Not all patients will be eligible to participate in clinical trials, but that does not mean that they are disqualified from all succeeding clinical trials. There are many types of clinical trials, each with a need for different types of patients. By gathering patient data, research teams are able to call upon patients that they specifically need for their study. This not only saves costs, but time as well, because researchers are able to find what they need when they need it.
Mobile Devices and Wearables Can Gather Data About Patients
Wearables are more popular than ever, and smartphones are arguably the most popular since almost everyone in the world owns at least one. When used with technologies such as 5G, the Internet of Things, and artificial intelligence, mobile devices can easily become a source of patient information. This is particularly applicable to wearables, which often track a user’s heart rate. Newer wearables are even able to monitor a user’s blood pressure.
The data that these devices provide research teams will help them find the patients they need in order to test a particular treatment. In addition, these devices can also help relay test results and information to research teams remotely. This enables research teams to observe patients from all across the globe.
Clinical trials are just as important as the development of the drugs and devices themselves. These trials ensure that any treatment that is introduced into the market is safe and effective. It stands to reason that if we have better methods for clinical trials, we’ll also be able to evaluate treatments in a far more accurate manner.