Marketing

Marketing

How to Get Representation in Healthcare Marketing Right

BY
Mahima Santhanam and Yasmine Zavahir

It’s difficult to watch a show on television or a streaming platform today without seeing a pharmaceutical commercial (or several ...

Marketing

The Importance of Lanyards & Name Badges in the Healthcare Industry

BY
Malcolm Humphreys

A lanyard might seem like a simple thing that you do not give a great deal of thought to, but ...

Marketing

Five Takeaways for Marketers from My Conversation with Dr. Sanjay Gupta

BY
Editorial Team

By Andrea Palmer, President of Publicis Health Media  A doctor/TV personality and a marketer walk into a bar… wait, that’s ...

Marketing

5 Common Marketing Mistakes in Private Practice and How to Solve Them

BY
Editorial Team

By Dr. Gregg Allen  A question that a lot of medical business owners have is how do I market my ...

Marketing

3 Reasons Why Google Isn’t Enough to Grow Your Hospital

BY
Editorial Team

By Lindsey Viscomi and Becky Allen With 8.5 billion daily users, many health systems marketers see advertising on Google as ...