Up to 30% of patients switch physicians because they’re looking for better service. That’s a huge portion of your target market who are currently searching for a new medical practice and healthcare practitioner. How will they find you?
Well, if you invest in medical practice marketing you can increase your patient list among many other goals you may have.
Not sure how to get started? Keep reading for a brief guide to medical industry marketing to step up your marketing game.
Set a Goal for Healthcare Industry Marketing Strategy
Before you start implementing tactics and smart marketing actions, you need to have a clear vision of what you hope to achieve from your marketing plan. Ask yourself what the goal is. For example, it may be boosting awareness about your practice, growing your patient list, or promoting a new service.
It’s important to determine your goals and KPIs so that you can allocate the budget effectively and implement strategies that support this goal.
Determine a Marketing Budget
Your marketing efforts will come with a cost and you need to be prepared to meet these costs. Once you’ve determined your strategy and KPIs based on your goals, you can begin to think about how much of your revenue you will allocate to marketing.
Consider the type of expenses — some will be once-off, and others will be recurring. For example, a website redesign will be a once-off cost, while paid ads are a recurring cost.
Always revisit your budget, making amendments based on the progress and needs of your marketing budget.
3 Innovative Marketing Strategies for Medical Practice Marketing
So, you have a broad marketing strategy and a budget set aside. What’s next? It’s time to get creative with actionable marketing strategies that deliver results. Here are some of the top tips for medical industry marketing.
Invest in SEO
Search Engine Optimization (SEO) is an important part of marketing for any industry. When a patient searches for a healthcare practice online, you want your website to be featured in one of the top search results. The more traffic that comes to your site, the better your chances of hitting those KPIs.
Get on Social Media
Social media platforms are an excellent way to create and maintain a brand image. Having an online presence is an important way to build trust with your target market and authority in the industry.
Use the platform to communicate with patients, share expert knowledge, and take part in medical community forums.
Use an AI Chatbot
There are plenty of huge benefits of chatbots in healthcare. Chatbots are a fantastic way to boost your customer service offerings. These chatbots can act as valuable information hubs for patients, promote new products and services and even analyze a patient’s symptoms.
Offering this level of customer service is one sure-fire way to set you apart within the medical industry.
Get Started With Medical Marketing Today
If you’ve only just started thinking about medical practice marketing then there’s no time like the present to get started. Set yourself goals, define your strategy and budget, and get busy implementing innovative marketing strategies.
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