Healthy food is booming – it’s a million dollar business. You can jump on that bandwagon too! If you love healthy foods, you can make a living selling healthy foods and supplements if you know how to promote your business. In this article, we give you 3 ideas on how to promote your business and get your name out there. Are you ready to grow your health store?
Use online and offline marketing
While we’re obviously living in the digital age, it can help for new businesses to use online and offline marketing.
Online it’s important to have a good website and a Google My Business account, so customers can google your business, reviews and opening hours. Make sure you link your phone number so they can reach you if needed. Having a good social media presence is also of utmost importance and a good way to reach your target market. To get the first visitors to your website, we recommend using Google Ads and Facebook Ads. Both offer the option to only show your ads to very specific target groups, e.g. 20-35 year olds with an interest in sports and healthy eating. Specific targeting like this will make sure you don’t waste your budget on customer groups that have no interest in healthy food.
If you want to become well-known in your local area, using offline marketing might help. Buy an ad in a local newspaper or hand out funky tote bags to your first customers. Get the mouth-to-mouth marketing going!
Go promote your business at markets
Many people love going to markets and visiting stands. Many markets have all kinds of stands, from small trinkets to drinks and international food. Visitors often have an open mind because they never know what the next stand might show.
You can sell your products just like that, but it might also be a good idea to give samples or sell them in a slightly different way. For instance: if you want to sell packs of bee pollen, you can sell smoothies with bee pollen to let your customers try it first before committing to a pack of bee pollen.
Rent a van (Dutch: personenbus huren), for instance a big one that fits 9 people (Dutch: 9 persoonsbus huren) or many many products and try to sell your stock on markets around the country or state. You can easily google which markets are held weekly/monthly around your area. It’s a great way to build exposure!
Find out how to reach your target market
Both online and offline it’s important to find your target market. Online it can be handy to search through hashtags, for instance to find healthy communities. Offline it’s important to listen to your customers. Maybe someone mentions that your bee pollen smoothies would be a hit at the yoga school she attends – a good way to make a sale!
We wish you the best of luck with starting and growing your business. Hopefully you can grow out your business to a big name in your market!
The Editorial Team at Healthcare Business Today is made up of skilled healthcare writers and experts, led by our managing editor, Daniel Casciato, who has over 25 years of experience in healthcare writing. Since 1998, we have produced compelling and informative content for numerous publications, establishing ourselves as a trusted resource for health and wellness information. We offer readers access to fresh health, medicine, science, and technology developments and the latest in patient news, emphasizing how these developments affect our lives.