By Tracy Accardi
Consumerism has never been more important than it is for businesses today, especially in the healthcare industry. Patients are playing a more active role in their own health, from researching symptoms and best health maintenance practices, to comparing physician opinions and facility prices, and more.
No longer are patients idly executing on the first piece of standard physician advice they receive. Rather, they are advocating for themselves and having open dialogues with their doctors to receive care that is unique to their needs and lifestyle. Healthcare consumerism is here to stay; and, it’s up to healthcare administrators and practitioners to understand how healthcare consumerism is impacting the industry and how they can adapt to best care for their patients in order to remain successful. This concept holds true across all sectors in health care.
As the Global Vice President of Research and Development for Breast and Skeletal Solutions at Hologic, Inc.—and a woman helping to design medical technology for women—I have seen from both a professional and personal perspective how healthcare consumerism is shaping the industry, especially in radiology. Consider annual breast screening exams, for example.
The model and guidelines for this have come a long way since the first standard mammograms were brought to market. Today, from 3D mammography to ultrasound, MRI and more, women have a variety of technology options for their breast screenings depending on their individual patient profile that they can discuss with their doctors and seek out in different facilities.[Read more…]