Outreach
Outreach
The Do’s and Don’t of Effective Communications for Healthcare Organizations
BY
Megan Kernan
Public Relations is a powerful tool for managing and enhancing a healthcare organization’s reputation, defining a company’s identity, and communicating ...
Marketing
Platform dive: Three HIPAA-compliant alternatives to Google Analytics
BY
Christy Jones
Hospitals, health systems and medical practices are increasingly aware that Google Analytics (GA) does not satisfy HIPAA requirements. The reason? ...
Outreach
Signaling Value: 9 Healthcare Marketing Tips for Getting More Patients Through the Door
BY
Editorial Team
Doctor’s offices, dentists, hospitals, and even insurance companies have a lot to deal with at any point in time. There ...
Marketing
Ensuring HIPAA Compliance With Your Digital Marketing Communications
BY
Sandy Moore
Everyone who works in the healthcare industry is familiar with the Health Insurance Portability and Accountability Act of 1996 (HIPAA)—and ...